By Justin Kersey, Chief Marketing Officer, Cake Cause Marketing
My partner, Joe McCarthy and I (Justin Kersey) set out two years ago to build a social networking e-commerce website. After hundreds of conversations with end users we discovered an opportunity to pivot our startup towards digital cause marketing. We haven’t looked back since.
Cake is a pioneer in digital cause marketing and sponsorship. Our new-to-market technology enables nonprofits to leverage their audience of passionate and enthusiastic fans to create valuable marketing relationships with businesses. We’ve literally created a brand-spanking-new revenue stream that any nonprofit or cause on Earth can tap in to. That’s a big deal! Cake builds on the momentum of ‘personal branding,’ where anyone and anything can attract marketing and advertising dollars from big companies based on fan engagement.
Cake’s arrival to the market comes at a time when 90% of consumers prefer to do business with socially conscious brands and companies. With Cake, companies can not only support great nonprofits, but they can also get recognition for it while contributing to their bottom line!
We launched our first product in December 2014. Since then, we’ve run a dozen campaigns with businesses such as Tijuana Flats and Great Outdoor Provision Company and nonprofits such as the Boy Scouts. This week we are launching an awesome campaign between the World Police & Firefighter Games and a consortium of businesses in the DC area.
[Tweet “Business Advertising + Lead Generation: #CauseMarketing for Good Causes + #Nonprofits!”]
We are proud to announce that our second product, a digital deal booklet, will launch on June 15th. To roll out this product, we are planning the ‘Baltimore Eats for Good’ campaign which will coincide with the product launch. We are busy working with restaurants in the Baltimore area to obtain great deals and discounts. Those deals and discounts will then be made available for nonprofits to sell to their family, friends and supporters for online fundraising. We hope to raise more than $1,000,000 for great organizations and causes in Baltimore! Several media outlets are also going to help promote the campaign. Sign up your nonprofit or business to participate. Its Free!
Baltimore Eats for Good Campaign: What’s in it for Your Nonprofit?