By Sarah Long, Manager, Civic Engagement Programs – Business Volunteers Maryland
“Millennial” is a generational term being thrown around in articles quite a bit lately. Why? By 2020 Millennials will represent half of the work force, and they are the largest generation in US history. With this in mind, no wonder people are talking about Millennials. Businesses and communities want to get in front of this large audience of eighteen to thirty-four year olds, and cities want to be the place they move. Recently the Christian Science Monitor deemed Baltimore one of the “cool” cities to which Millennials are flocking. Now that Baltimore has the attention of the Millennials due to its “authenticity,” how do businesses and the Baltimore community keep that attention?
Luckily, research on the Millennial generation is only a click away and gives us insight on how to keep their attention. According to , members of the Millennial generation aspire to be business leaders within the next five years. Millennials believe the best way for employers to demonstrate an investment in younger workers is to train them. They also want to work at a company that allows them to use and fulfill their passions and pursue volunteer opportunities. , sponsored by the Case Foundation and prepared by Achieve, also found that policies on giving and volunteering help employers attract and retain young talent. The vast majority of Millennials want to participate in company-wide days of service and want to volunteer with their co-workers. Taking volunteering a step further, Millennials also like to use their individual skills when volunteering. How can we apply this research to keep Millennials flocking to and staying in the Greater Baltimore area?
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and the are combining their efforts to keep the attention of Millennials and other professionals focused on working and living in Greater Baltimore. Both are Baltimore based nonprofits. Business Volunteers Maryland connects companies and individuals to results focused volunteering. Specifically, Business Volunteers trains and places business professionals on nonprofit boards, develops civic leaders, matches individuals to meaningful volunteer opportunities, creates partnerships between companies, local nonprofits and schools, and provides volunteer management training to nonprofits. The Economic Alliance of Greater Baltimore works to market the Greater Baltimore region as a world-class region to live, work, learn, and invest. They are an economic development organization led by a partnership of regional business executives, elected government officials and leaders from higher education focused on fostering business retention and development, job creation, workforce development and new investment throughout the Greater Baltimore region. With their combined efforts, Business Volunteers and EAGB have produced a new civic leadership series, the LEAD Initiative.
The L.E.A.D. Initiative provides professionals the opportunity to learn and meet with area business and civic leaders and participate in workshops and seminars on a variety of professional development and civic engagement topics.
The LEAD Initiative offers the following events for professionals:
Leadership Skills Workshops – Facilitated by expert trainer Gib Mason, Director of the Center for Leadership and Innovation at UMBC Training Centers, challenge yourself as a leader to build your personal leadership brand, take risks, embrace failure, and most importantly, cascade influence to move your organization in an innovative way
Cocktails With Champions – Meet the business and community leaders shaping the future in technology, education, health care, and finance
Civic Education – Get passionate about the economy, arts, education, health, and other issues affecting lives around Baltimore
doSOMETHING! – “Speed date” with local non-profits that need people like you to find a volunteering match made in heaven
Connect The Dots – At the end of the year, figure out how to invest your time and talent in the right opportunities around Baltimore
You can be part of this exciting new initiative designed to engage Millennials and other young professionals. Participants can purchase a for $250 which provides access to all events, or can simply – single event prices range from $20-$40. Area businesses are encouraged to consider LEAD as a complement to existing professional development programs for employees.
– For more information, contact Sarah Long at firstname.lastname@example.org or 410.366.6030 ext 210 –
*Sign up to about this exciting new initiative!