MailChimp for Nonprofits


By Marquis Bailey, Marketing Coordinator – BmoreEvents

If your non-profit is growing or you’re looking for a way to increase your exposure, email marketing is a necessity. There are many companies that provide great email marketing solutions. We’re partial to MailChimp. And free email for nonprofits. Tweet: Depending of the number of subscribers, #MailChimp could be discounted or even FREE! @BmoreEventsCom

MailChimp is an email marketing service that allows people to send emails, newsletters, invitations and more to lists of subscribers. With MailChimp you can build and customize email templates without learning to code a website. You can manage lists of people who subscribe, view reports of how well your emails perform, see who “opened” an email and who “clicked” on links in an email.

Today, 7 million people use MailChimp and more than 200,000 are non profit organizations. MailChimp knows how important it is for nonprofits to develop relationships with supporters. Their service creates an easy way to drag and drop to be able to create lists and segment those lists. MailChimp makes it easy to send mobile-friendly newsletters, track results and integrate with other apps. MailChimp even has apps to manage your account on mobile devices as seen below. *MailChimp is also available on iPhone.

These features help NPO’s suit many of their communications needs!

There are a number of ways that nonprofits can benefit from using MailChimp. The first is that there is a FREE version up until 2,000 subscribers. If you exceed that number MailChimp will discount the paid version 15%. This is great for non profits because for some organizations the marketing budget is small or non-existent. MailChimp allows users to send mass email to all their listed subscribers. Sending information to your board, staff, volunteers, donors, and general supporters is a breeze. Also, you can also ask subscribers if their information is accurate and if its not they can change it instantly. You can share emails online via social sharing options. This benefit gives you the opportunity to exponentially increase the exposure of your message!

Read More: MailChimp Guide for Nonprofits

I had an opportunity to test MailChimp and my experience was great. Creating the account only took 30 seconds, and no financial information is necessary. MailChimp’s simplicity, ease of use and powerful features make them an excellent service.

So what are you waiting for? Get MailChimp for Nonprofits TODAY!